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Apple Surges on Reported Plans To Overhaul Macs With In-House Chips Focused on AI

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Key Takeaways

  • Apple shares surged Thursday following a report it plans to overhaul its Mac computers with updated versions of its in-house processors with AI features.
  • The tech giant is expected to begin rolling out the machines with the M4 chip beginning late this year and into early next year, Bloomberg reported.
  • The move is part of Apple’s efforts to put AI capabilities in all of its devices.

Apple (AAPL) shares gained over 4% Thursday following a report the tech giant is preparing to overhaul its entire Mac computer line by switching to an updated family of in-house processors highlighting artificial intelligence (AI) features.

The company is close to beginning production of the M4 processor, an upgrade to the current M3, Bloomberg reported. Apple began releasing Macs with the M3 five months ago.

The report said that the M4 is expected to come in at least three main varieties, and this move is part of the company’s broader effort to include AI capabilities into all of its products.

Apple could be targeting the release of Macs with the M4 beginning late this year and into early 2025, according to Bloomberg. Several new iMacs are expected be launched with the M4: a lower-priced 14-inch MacBook Pro, higher-priced 14-inch and 16-inch MacBook Pros, and Mac minis.

Apple did not immediately respond to a request for comment.

Shares of Apple closed 4.3% higher at $175.04 Thursday. Even with Thursday’s gains, shares of Apple have lost over 5% so far this year.

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