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This principle has made possible a long list of home-grown internet applications that live at the endpoints and run on the network. Many, like YouTube and Netflix, or Zoom and Facetime, are core components of American (and global) social and work life. Without net neutrality regulations, network providers could have stopped Zoom or Facetime from ever coming into being, favor their own services over any potential new entrants, and pick and choose who they compete with, if you can even call that competition.