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But it is possible, as one of the world’s largest websites, it would have liked to. After less than a year, Reddit decided to sunset its “Community Points” crypto rewards token pilot, which was hailed as a success at launch. While decentralization maxis live by the maxim that “not your keys, not your coins,” the simple reality is that key management is hard and that true self-custody likey can never scale for a platform as big as Reddit.