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Key Takeaways
- Streaming giant Netflix has announced it will open and operate two new entertainment complexes based on its shows and movies.
- Netflix House in Dallas and King of Prussia, Pennsylvania, will offer shopping, dining, and in-person experiences tied to the company’s streaming franchises.
- Netflix recently announced a Nextworld metaverse partnership with Roblox as it seeks to build fan engagement outside of its streaming platform.
Netflix (NFLX) on Tuesday announced the first two cities for its new permanent entertainment venues, set to open in 2025.
The Netflix House experience will open first in King of Prussia, Pennsylvania, and Dallas, with store footprints of more than 100,000 square feet. Alongside shopping and dining, the company will expand on live experiences tied to its streaming franchises, such as “Bridgerton” and “Stranger Things.”
“Building on previous Netflix live experiences for ‘Bridgerton,’ ‘Money Heist,’ ‘Stranger Things,’ ‘Squid Game,’ and ‘Netflix Bites,’ Netflix House will go one step further and create an unforgettable venue to explore your favorite Netflix stories and characters,” a company statement said.
Netflix Has Launched 50+ Fan Experiences
Netflix has launched more than 50 recent fan experiences in 25 cities, and Netflix House is the next phase of this expansion. The company said the locations were chosen for their proximity to large cities, existing retail environment, and high foot traffic; however, it didn’t expand on future expansion to other cities.
The company may be testing Netflix House as a potential extension to its business model and to drive fan engagement. The company has been seeking to expand beyond its streaming business into real-life experiences and recently announced a partnership with video games firm Roblox (RBLX) to create a virtual universe—Nextworld—which brings some of the most popular characters from hit Netflix shows such as “Stranger Things” to the metaverse.
A Netflix House website will provide details on the new development ahead of the grand openings in 2025.
Netflix stock was up 1.4% at $685.26 at 3:29 p.m. ET Tuesday after the announcement.