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Key Takeaways
- JetBlue announced plans to extend its premium-focused offerings with its first lounges at JFK and Boston Logan airports next year.
- JetBlue said the lounges will offer a bar, food, coffee and more.
- Delta and other airlines have focused on premium offerings in recent years to meet demand for travel amenities from higher-end customers.
JetBlue (JBLU) plans to open a premium lounge in New York’s JFK International Airport by late 2025, with another in Boston’s Logan airport “soon after,” the airline said Thursday.
The airline said members of its TrueBlue Mosaic 4 rewards tier will get free access, along with transatlantic Mint customers and holders a yet-to-be-announced JetBlue premium credit card. Single day passes will be sold on a capacity basis.
JetBlue President Marty St. George called lounges an “essential offering” for customers who are willing to pay for premium amenities.
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The lounges will have amenities like private workspaces, a full-service bar, and free coffee or food options, the airline said. It also said it will be making changes to its rewards program like increasing the number of times rewards members at a certain tier can switch to JetBlue’s “Mint” offering on flights.
JetBlue has sought to recover after the demise earlier this year of its planned merger with Spirit Airlines (SAVE), shifting some of its flight traffic to more profitable areas to cut costs. The company turned a surprise profit in its most recent quarter.
Delta (DAL) and other airlines have worked to highlight “premium” offerings in recent years. Morgan Stanley analysts noted earlier this year that frequent travelers are often higher-income customers who would be willing to pay for the amenities, making them a worthwhile investment for airlines.