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Key Takeaways
- Pizza Hut is running a promotion to help New York City job seekers stand out, choosing a select number whose resume will be printed on a custom pizza box and hand-delivered with a free medium-sized cheese pie to their desired employer.
- The marketing stunt’s aim is “to capture employer attention during peak ‘September Surge’ hiring season,” Pizza Hut said.
- “An office pizza is hard to ignore,” the pizza chain added—though it admits that sending a pie doesn’t guarantee a gig.
Winners of Pizza Hut’s latest promotion better hope the chain’s marketing stunt doesn’t come across as cheesy.
Pizza Hut, a Yum! Brands (YUM) company, hopes to help New York City job seekers “make a lasting impression” with its latest promotion. The chain will choose winners whose resume will be printed on a custom pizza box and hand-delivered—with a medium-sized cheese pie—to their desired employer.
The pizza company said that “75% of resumes sent are never read,” citing a CareerMinds.com study. Pizza Hut on Tuesday said the contest, which closes Sunday, could help winers beat the odds since “an office pizza is hard to ignore.”
‘September Surge’ Hiring Season
Pizza Hut said its aim is to help prospective candidates “capture employer attention during peak ‘September Surge’ hiring season,” when “there is a notable increase in job opportunities across industries at the start of Q4.”
In order to enter the contest, job seekers must visit ResZAmes.com; enter their desired employer’s NYC zip code; and input their resume via online submission form. Pizza Hut will then review the submissions and “choose a select number of lucky winners.” (If the web address doesn’t make sense to you, say it aloud a few times.)
“Who could possibly ignore a resume when it is delivered as a delicious pizza?” Pizza Hut Chief Marketing Officer Melissa Friebe said.
Still, the company notes in the fine print the inevitable: “Our lawyers want you to know that Pizza Hut cannot guarantee that (i) a resume will be delivered to the potential employer, (ii) a candidate will receive an interview, and/or (iii) a candidate will receive a job offer or be hired.”