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Key Takeaways
- Amazon-backed Anthropic announced on Wednesday the launch of a Claude app on iOS and a new Teams plan for enterprise customers.
- Anthropic’s new artificial intelligence app, which gives users mobile access to the Claude AI model, could improve the positions of the AI startup and Amazon in the AI race.
- The new Teams plan, made for enterprise customers that want Claude access for employees, could help Anthropic and Amazon gain as early AI leaders find some success in monetizing AI through enterprise offerings.
Amazon-backed (AMZN) Anthropic announced on Wednesday the launch of the Claude app on Apple (AAPL) devices, which allows users to access the artificial intelligence (AI) model from their phones, and a new Teams plan for enterprise customers.
The iOS app, available for free download on the Apple app store, syncs with Claude users’ web chats. The app has vision capabilities that allow users to use photos from their library, take new pictures, or upload files for “real-time image analysis, contextual understanding, and mobile-centric use cases on the go.”
The Race to Get AI Workloads on Phones
The new app could make Anthropic’s AI tech more accessible at a time when early AI leaders work towards running AI workloads on phones.
Microsoft (MSFT) recently announced its smallest AI model that can fit in a smartphone. Analysts have said that AI-capable tech could be the catalyst for an accelerated phone upgrade cycle.
Anthropic is backed by Amazon through multi-billion dollar investments from the e-commerce giant in a relationship similar to that between Microsoft and ChatGPT maker OpenAI. The partnership positioned Amazon to gain from the AI startup’s advancements.
Monetizing AI Through Enterprise Offerings
The AI company also announced a new Teams plan for enterprise customers to provide employees with access to Anthropic’s AI tools.
The Team plan includes everything offered in Anthropic’s Pro tier, as well as increased usage, access to the latest model family, Claude 3, a 200K context window, and administrative billing management. The new entreprise plan is priced at $30 per user per month.
Anthropic’s new Teams plan could help the company gain, as tech giants such as Microsoft (MSFT) and Alphabet’s Google (GOOGL) have found some early success monetizing AI through enterprise customer offerings.
Amazon shares gained 2.2% to finish Wednesday’s session at $178.86. The stock has gained over 70% in the past 12 months.