Key Takeaways
- Disney data leaked online earlier this summer revealed information about the company’s streaming and theme park operations at a more detailed level than the company typically includes in its quarterly earnings reports, the Wall Street Journal reported.
- Other data from the hack included personal information about staff and guests related to Disney’s cruises and theme parks, along with Slack messages between employees.
- A group called Nullbulge took credit for the hack, and said they obtained it by hacking into a single employee’s computer.
Data leaked from a hack on the Walt Disney Company (DIS) earlier this summer contained theme park revenue and more specific streaming revenue information than the company typically releases to investors, the Wall Street Journal reported.
Millions of Slack messages and tens of thousands of spreadsheets and documents were leaked, containing data ranging from revenue data for products like the Genie+ theme park pass and Disney+, to messages between employees about the company’s public disputes with Florida Governor Ron DeSantis.
Leak Sheds Light on Genie+, Disney+ Revenue Data
Some of the data included more specific revenue figures than Disney releases in its quarterly reports, like the fact that Disney+ made up 43% of the company’s streaming revenue for the second quarter at $2.4 billion, the Journal reported. In Disney’s quarterly reports, the company groups its streaming services into one category, leaving investors in the dark on how one service like Disney+, Hulu, or ESPN+ is performing.
The hack also revealed that Genie+, the paid version of the company’s theme park assistant that helps guests plan their trips and skip some lines, generated $724 million in revenue from its Oct. 2021 launch to June 2024 at Walt Disney World in Florida alone.
Other data from the hack included personal information about staff and guests related to Disney’s cruises and theme parks, along with Slack messages between employees.
At the time the data was released earlier this summer, a group called Nullbulge took credit for the hack, and said they obtained it by hacking into a single employee’s computer.
Disney did not immediately respond to a request for comment.
Shares of Disney were little changed at $89.23 in premarket trading Thursday.