Digital creators on Web2 platforms have spent years pumping out massive amounts of content. Now, with the advent of accessible artificial intelligence, these same individuals and companies have new tools to drive business and productivity.
But what goes in must come out — so what happens to all the data these users are feeding to AI?
The truth is that most users and companies don’t have a choice, nor are they aware of, how or where their data travels after it’s inputted into an artificial intelligence system.
However, a decentralized AI blockchain could potentially solve this problem, putting data and identity sovereignty in the spotlight. Industry insiders have been calling for “authentic data at scale” for AI and suggesting blockchain as the solution.
AI-focused blockchain
Matchain announced on Aug. 28 that it is pursuing this goal by launching the mainnet for its decentralized AI-focused blockchain.
The platform seeks to bridge the gaps created by AI in terms of data privacy and user autonomy by leveraging decentralized identifiers (DIDs) and verifiable credentials — two technologies that enhance security and privacy.
DIDs allow users to manage their digital identities independently of centralized authorities, while verifiable credentials provide a secure method for users to share their data only with explicit consent.
These innovations are at the core of MatchID, Matchain’s data aggregator, which simplifies digital identity management and facilitates seamless interactions across multiple blockchains.
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Petrix Barbosa, CEO of Matchain, called it a “new chapter” for the broader blockchain community.
Barbosa explained to Cointelegraph that while AI is “undeniably one of the most important technological developments of this century, blockchain is equally transformative.”
“The combination of AI and blockchain is particularly powerful. Blockchain eliminates intermediaries, providing a secure and immutable environment for users and decentralized applications (DApps), while AI enhances our ability to manage and protect data, privacy, and security at scale.”
Data by users for users
Matchain’s AI-driven approach to data interoperability has allowed it to create an AI layer-2 rollup on BNB Chain, creating a cross-chain, cross-platform solution. This will enable users to aggregate their identities and manage their data with greater sovereignty.
Barbosa said that blockchain is the aspect that prioritizes the user:
“Blockchain prioritizes users, customers and communities, ensuring a frictionless experience. By leveraging blockchain, individuals can store private data in self-custody accounts, enabling AI models to generate accurate user profiles and reveal their digital footprint and economic value.”
He pointed out that this shifts control from data companies to individuals, allowing them to “own their digital lives and be compensated for it.”
“This is the future of the internet — one where people are empowered.”
Matchain is not alone in combining the brains of AI with the brawn of blockchain, a duo that has been increasingly looked at as a sustainable pair for users and developers.
Sovereign AI execution network Warden recently announced the alpha release of its AI product, the Artificial Intelligence Blockchain Interface. This new interface is designed to offer developers seamless solutions for integrating AI into their applications.
Companies like Booksie have been saying blockchain and AI will revolutionize the self-publishing industry, allowing indie authors to regain control over their work and access valuable data.
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