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Key Takeaways
- Apple will hold an event on Monday, Sept. 9, at which it is expected to announce the iPhone 16, as well as new versions of the Apple Watch and AirPods.
- The event will likely focus on an improved Siri with artificial intelligence capabilities.
- Apple’s event comes weeks after competitor Google unveiled its latest Pixel smartphone, wireless earbuds, and watch models with AI integration.
Apple (AAPL) is likely to unveil its newest phones and the next generations of the Apple Watch and AirPods at an event on Sept. 9.
The iPhone maker is expected to officially announce the long-anticipated iPhone 16, supercharged with artificial intelligence (AI) capabilities.
AI-Powered Siri Expected to Take Center Stage
The event is reportedly called “It’s Glowtime,” with the company’s announcement displaying the company’s logo in the style of the glowing aura of Apple’s Siri interface. The virtual assistant with new AI-powered capabilities is likely to be a focus of the event.
Apple in June announced its newest operating system, iOS 18, and its personal intelligence system, Apple Intelligence. The coming event will land roughly a year after Apple’s iPhone 15 launch.
The company also unveiled a partnership with Microsoft-backed (MSFT) OpenAI to integrate ChatGPT into iOS 18 later this year. Apple Intelligence is expected to roll out after the initial iOS 18 launch.
Event Follows Google’s Pixel 9 Announcement
Apple’s event comes shortly after Alphabet’s (GOOGL) Made By Google launch event, at which the company unveiled the Pixel 9, along with the latest versions of its smartwatches and wireless earbuds.
That event, held in mid-August, showcased how the company is integrating AI into its devices, including its AI voice assistant, Gemini Live.
Apple shares were little changed in Monday trading. The stock has gained nearly 18% year-to-date.