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Key Takeaways
- Adobe announced that Acrobat AI Assistant is available on Wednesday, which could help the company better compete with big tech in the artificial intelligence (AI) race.
- Individual users and enterprise customers can use Acrobat AI Assistant through a paid add-on subscription.
- Adobe joins Microsoft, Alphabet’s Google, and Amazon-backed Anthropic in offering enterprise AI tools as some big tech companies have found early opportunities for AI monetization.
Adobe (ADBE) announced on Wednesday that Acrobat AI Assistant is available for individual users and enterprise customers, which could help the company better compete with big tech in the artificial intelligence (AI) race.
Users can access Acrobat AI Assistant features through an add-on subscription with prices starting at $4.99 per month.
Monetization of AI Tech Through Enterprise Space
Adobe could join big tech companies that have found opportunities for early monetization of AI tech through enterprise offerings.
“With Acrobat AI Assistant, employees can generate high-quality insights they can verify with intelligent citations and quickly create emails, reports, presentations and more from the information in their documents,” Adobe said, adding it unlocks “new levels of document productivity for every knowledge worker across the enterprise.”
The AI assistant, which was announced in April, could help Adobe better compete in the AI race. Microsoft (MSFT) and Alphabet’s Google (GOOGL) have reported some early success monetizing AI through enterprise customer offerings, with Amazon-backed Anthropic following suit.
Adobe has also introduced GenAI editing and image generation tools that rival Microsoft-backed OpenAI’s DALL-E, and is set to announce a new AI-enhanced audio tool in May.
Analysts’ View
Bank of America analysts “view Adobe as an AI beneficiary,” highlighting the company’s “deeper enterprise monetization, and AI monetization (add-on subscription fee)” efforts.
Adobe shares were little changed at $493.26 as of noon ET Wednesday. The stock is down around 17% year-to-date.