Key Takeaways
- McDonald’s is extending its $5 value meal offering into December.
- The deal includes a McDouble or McChicken sandwich, a drink, french fries and a 10-piece McNuggets.
- The company said it has seen sales growth among lower-income consumers.
McDonald’s (MCD) said its “Summer of Value” is extending into fall.
The golden arches are keeping in place the popular $5 value meal promotion—it comes with a McDouble or McChicken sandwich, drink, french fries and a 10-piece McNuggets—into December.
The offering was expected to run for just four weeks following its June 25 launch, but many locations kept it going into August. A memo from Chief Marketing Officer Tariq Hassan and National Field President Myra Doria in July said the promotion “is meeting the objective of driving guests back to our restaurants,” according to Bloomberg.
McDonald’s second-quarter results, reported in July, missed expectations, but the company said it has seen sales growth among lower-income consumers during the value meal’s cycle. Other food chains have launched similar deals, seeking to get inflation-weary diners in the door with options emphasizing value.
Shares of McDonalds were little changed Thursday. They’re up about 15% since the $5 meal promotion launched, and down slightly for the year.